So you have a message to tell and you know you want to use videos to convey that message. But when it comes to knowing what type of video you need, you’re stumped.
Getting the right type of video format down is key to nailing the effectiveness of your video. Else, it’ll be the same as shouting your message from the roof of your HDB — you’ll be heard (and maybe appear on Stomp), but no one will actually know what you’re saying.
Just like every personality test and colour analysis, there is a video perfectly fitted for you. Find out what video formats are out there and some of their examples below!
Brand Videos
Otherwise known as the propaganda corporate videos. Or the YouTube ads you pray are skippable. However, brand videos can be exciting and captivating — they are introducing your new offering after all! These videos are versatile and full of possibilities, and their effectiveness depends largely on how you use them to differentiate your brand. A clothing brand could use it to spotlight the unique styles it offers and how a piece of fabric could make an 80-year-old feel 30 again. An agency like Ogilvy could use it to introduce its history and visualise its future — oops, they’ve already done that. And reaped great returns for it too.
Explainer Videos
Ever read through an instruction manual to only feel more confused after? The feeling is mutual. To help convey the use of a product, videos would be a preferred medium. And not only products, services too! Google’s explainer video on “Your marketing, multiplied by Google AI” effectively shows how Google utilises AI to help companies with their marketing strategy. With quick transitions and a snappy soundtrack, the short video helps to idiot-proof the fascinating technology of AI.
Social Media Videos
These days, all businesses want to achieve with their marketing strategy is to go viral. With TikTok pushing video into the forefront of content creation, the format is now a must-have for brands to push engaging content and increase brand awareness. An F&B brand might create short recipe videos that use their food products on Instagram Stories or reels to engage their followers like the following example!
Animated Videos
Contrary to popular opinion, animated videos are not only reserved for the likes of Disney Channel and Okto (The OGs… iykyk). One of the many benefits of animated video is how they can be applied across multiple platforms — website content and campaigns included! A financial institution might create an animated video explaining investment strategies, making it easier for its audience to understand complex financial concepts. A good example of an interactive animated video is this one done by Headspace uses animation to guide users along a meditation exercise.
AR/VR Videos
Now if you’re feeling adventurous, AR/VR videos might just fit the brief. This format offers unparalleled immersion, perfect for product demos, virtual tours, and interactive encounters. It’s not a stretch to say that AR/VR can take you to Mars! However, as the tech is still relatively new, do consider your budget and marketing strategy before deciding to dive deep into AR/VR.
Aaaand that’s it! Whether it’s introducing your brand, explaining your products, or fostering customer trust, videos have the power to captivate and inspire. If you’re looking to kickstart your video creation journey but don’t know where to start, reach out to us at OGV — we’ll be more than excited to embark on this journey with you!