Harnessing the Power of Video Marketing for your Business

The power of Video Marketing

Social media, digital ads, blogs and even print ads. You’ve tried it all, yet you aren’t seeing the results you desire. Before you run off to go give your marketing team an earful (jk pls don’t), here’s a marketing strategy that you can consider — video marketing! With its ability to convey messages effectively, evoke emotions and create a memorable experience, this method has been seeing increasing popularity across the board; across all industries.

In this article, we’ll be exploring why video marketing is on the rise and how businesses can leverage it to achieve remarkable results.

 

What is Video Marketing?

Video marketing refers to using video content to promote, market, or advertise a product, service, or brand. It involves creating engaging videos that resonate with the target audience and effectively communicate the intended message. These videos can take various forms, including commercials, narratives, testimonials, tutorials, and more.

Textbook answer, but it works. Thanks, ChatGPT!

Sooo… what makes video marketing effective?

Enhanced Engagement

We’re now in the age of videos. Think about it —the most popular social media app now? TikTok. The best algo-boosting format on Instagram? Reels. Not to mention that YouTube (the OG video-sharing platform) has 2.5 billion active users each month. The combination of visuals, audio and storytelling creates a compelling medium that appeals to multiple senses, creating content that is more memorable and shareable. Leveraging videos will help your business get the reach and engagement needed, which will likely convert into sales.

Sources: Statista

Emotionally Connecting

Ever watched one of those emotional Thai ads that left you a sobbing mess some 5 minutes later? That pretty much explains it all. Don’t know what secret ingredient they put in their ads there, but it always gets to me.

If you’re curious, here’s a compilation of some of Thailand’s top emotional ads. Now please excuse me while I cry into my pillow.

Improved Information Retention

This one is especially for those who are in more technical industries. Studies have shown that people retain information better when it is presented in video format. By presenting complex concepts or product features visually, you’ll be able to communicate your value proposition and increase the likelihood of their audience remembering key details.

So what does this mean, you ask? Easy — instead of creating static visuals for your next product tutorial, consider videos instead. I’m sure your customers will thank you for it!

Pick me. Choose me. WATCH ME.

By this point in the article, you’re probably tired of reading. Which is why (drumroll please)…it’s time for some videos! Check out some of our curated examples of effective video marketing below.

With striking and emotionally engaging video campaigns, Nike’s 2012 campaign, “Find your Greatness” is simple in execution yet hauntingly complex in its message. It delivers an idea of personal greatness that can be achieved by anyone. I’m no national athlete, but you can definitely consider me inspired.

Nike: Find Your Greatness

As Singaporeans, our biggest flex is most definitely our airport, the shining Jewel of our city in nature (pun intended). Changi Airport’s ad campaign, “A Kaleidoscope of Wonder” was released in 2021, showcasing the shopping and eating possibilities at Jewel Changi. With dynamic shots and vivid colours, the ad effectively conveyed the excitement and joy that Jewel Changi would bring to visitors.

A Kaleidoscope of Wonder at Jewel

Okay, I’m convinced. How do I start?

Alright, LFG! Give our OGV team a ring today and let’s get down to the nitty-gritty. Our team of experts will help you create visually stunning and engaging videos to drive results.

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